Marketing Strategy: Based on First Principles and Data Analytics

By | March 15, 2019

A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today’s competitive markets.

Articles about how to successfully market products and services on the internet.

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2 Comments

Anonymous on March 15, 2019 at 3:03 PM.

Excellent resource

Anonymous on March 15, 2019 at 3:27 PM.

Probably the best book to teach yourself data analytics for marketing strategy

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