The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By | January 28, 2018

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

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  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Buy On Sale – More Info – Click HERE!


Andrew Davis on January 28, 2018 at 4:54 AM.

Practical Guide with Relevant & Compelling Case Studies

Douglas N. Burdett on January 28, 2018 at 5:06 AM.

Two Books Have Most Influenced my Career. This is One of Them. Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the 6th edition of “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott.Looking back ten years ago, something very significant happened in 2007. And no, I’m not talking about the introduction of the Apple iPhone. I’m talking about the first edition of “The New Rules of Marketing and PR.”Throughout the ages, man believed that the universe rotated around Earth. About 500 years ago, Copernicus began the Copernican Revolution by proving that the earth actually rotated around the sun instead of the opposite, which was commonly assumed and understood. Copernicus got a lot of pushback and spent the rest of his long life explaining what was considered a very controversial, sometimes blasphemous idea that was imminently evident and provable.In a similar way, “The New Rules of Marketing and PR” set out to show how the popular beliefs of marketing and PR were no longer correct. The book explains that there are (and have always been) three ways to get a buyer’s attention:1-You can buy attention with advertising such as television commercials, magazine and newspaper ads, the yellow pages, billboards, trade show floor space, direct-mail list and the like.2-You can beg for attention from the editorial gatekeepers like radio and TV stations, magazines, newspapers, and trade journals.3-You can have a team of salespeople bug for attention one person at a time by knocking on doors, calling people on the telephone, sending personal emails, or waiting for individuals to walk into your showroom.But now, in this new era where you can speak directly to your buyers – you can earn attention online by using the ideas in The New Rules of Marketing and PR by creating something interesting, and publishing it online for free: such as a YouTube video, blog, research report, series of photos, Twitter stream, e-book, Facebook fan page, or other piece of web content. Ten years later, this is still controversial stuff to many organizations. But it has been proven to work – in fact it’s more effective than the other three approaches of buying, begging or bugging for attention.I love reading marketing and sales books. I’ve read hundreds of them. But there are two books that, looking back, have had the biggest impact on my working life. Two books that are milestones in my career journey. The first was “Ogilvy on Advertising” by David Ogilvy. In the 1980s after three years in the U.S. Army overseas, I returned stateside and went back to school to study business. When considering different careers I asked a professor who had worked in advertising for a book recommendation so I could learn more about advertising.I read “Ogilvy on Advertising” and decided immediately that I wanted a career in advertising. I then worked at big Madison Avenue ad agencies for the first 10 years of my career and later started my own advertising agency. But after about 25 years in advertising I started to notice that the “TV industrial complex” was losing its gravitational pull. No longer was paid advertising the center of the universe when it came to attracting the attention of buyers. What the heck? People were starting to do their own buying research online instead of asking a salesperson. And to add insult to injury, technology was making it easier for people to avoid unwanted, interruptive marketing messages.I learned just how horrifying change can be. It was as if the earth was shifting beneath where I stood. I started to feel like I was turning into a marketing dinosaur headed for extinction. I went through the classic five stages of grief: denial, anger, bargaining, depression and acceptance. That’s when I read “The New Rules of Marketing and PR.” It helped me understand the fundamental changes occurring in how people obtain information and make buying decisions. It was as if the clouds parted, the sun came through and everything made sense. But even more importantly, it helped me chart a new course for my business and career. And I’m not the only one.”The New Rules of Marketing and PR” has become an international bestseller over the last ten years. It’s been translated into 29 languages from Albanian to Vietnamese, and is used as a text in hundreds of universities and business schools worldwide. I’m often asked for a book recommendation to help people better understand the new world of modern marketing. I always recommend the latest edition of The New Rules of Marketing and PR.And to listen to an interview with David Meerman Scott about the 6th edition of “The New Rules of Marketing and PR”,…

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