Platform: Get Noticed in a Noisy World

By | July 21, 2018

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.

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3 Comments

Amy Lynn Andrews on July 21, 2018 at 12:47 AM.

A few critiques, but overall, a solid book While I’ve been a fan and follower of Michael Hyatt’s blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn’t going to buy the book for two reasons:1. Prior to the launch of Platform, he mentioned much of the content was reworked material from old blog posts (which I assumed I had read previously).2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.Therefore, I thought I would hold off and wait until I could get a copy at the library.Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch first-hand (you just never know when that information will come in handy).I have read the book in full.Here are some of my thoughts, in no particular order:– Overall, his tone is very encouraging and inspiring. I’ve read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin’ to go!– He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don’t have a lot of computer background, or if you feel technically challenged. I am also self taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.– He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well. However, like so many others, he doesn’t go into great detail about exactly *how* to start a blog other than to offer tips such as “I recommend a WordPress.org blog.” On the other hand, he goes into great detail about starting a Twitter account and he devotes several chapters to using Twitter effectively (see below).– When looking at his numbers, it’s worthwhile to note, even though Hyatt started his blogging and social media journey like many of us (with little background knowledge), he has had significant advantages which I think have helped his online presence grow so well. He is graced with connections to well-known and very influential people (great for interviews, endorsements, etc). It also doesn’t hurt to be the Chairman (formerly the CEO) of one of the largest publishing companies in the U.S. To be sure, this is well deserved, and his experience is vast. Clearly, he has worked very hard for many years to build a huge network of excellent contacts. He definitely makes no guarantees if you use his tips, you will reproduce his results, but I do think it is helpful to look at those results with his background in mind. I appreciated seeing his hard numbers (great transparency), but even though my numbers don’t come close to his (and I’ve been at this for years too), I need to look for upward trends, not specific numerical benchmarks, which would indicate growth.– It is true, much of the book content is reworked posts you can find for free on his blog. I found myself thinking many times, “Oh yeah, I remember reading this…” If you’re not already familiar with his blog and don’t feel like poking around there to see what he has written in the past, it’s probably worth having all the info packaged nicely.– He offers a lot of tips for Twitter but doesn’t talk about Facebook, Google+ or any other social media platform (except to mention he’s not a huge fan of Facebook). Clearly this is because he has had the most success on Twitter, which is understandable. But to those reading, it’s important to know who your audience is before assuming Twitter is the place to be. His target audience might be on Twitter, but if your target audience hangs out on Facebook or Pinterest more than Twitter, you should be on Facebook and Pinterest, not Twitter.– True to Michael Hyatt style, the book is packed with helpful, actionable tips that will help anyone who wants to become active and effective in social media.Beginners may get overwhelmed. There is certainly a lot of excellent information, but if you try to take it all in at once, you’ll want to run for the hills! Tackle it in small chunks and implement his tips as you have the time. Think of it as a marathon, not a sprint. It really does take a long time to get established and start seeing results.I can’t remember if he said it explicitly in the book, but I would also add, ideally you will dive into social media *before* you have something specific to say or sell, not *when* you have something to say or sell. Hyatt’s right, it’s all about relationships these days, so the sooner you can get those relationships started, the better. Then, when you do have something to say or sell, you can tap…

Marie Biancuzzo on July 21, 2018 at 12:58 AM.

I use it so much, I may need a second copy!

trevor on July 21, 2018 at 1:27 AM.

Helpful information

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